July 12


John: Good Morning, it’s John Nieuwenburg with W5 Business Coaching and today we’re talking with Mark Bossert of Top Local Lead Generation. Good Morning Mark.

Mark: Morning John

John: So today the question of the day is why is video critical to growing leads, the number of leads that you get in your business, why does video matter so much?

Mark: Sure, that’s a great question and I think it’s something that a lot of people are talking about right now so I want to put an exclamation point on it, it’s and it’s kind of analogous to the next level of shift that’s going on. We had this massive shift of the internet; we had this next massive shift of, of these things becoming an incredible tool but we’re seeing a massive shift now of TV and video changing because the new TV is this and many other things, tablets etc. and it’s a new way of connecting with things but I think to make the picture even bigger and wrap it all up even further, the new network is not CBS or CBC, it’s social medial, it’s what we’re doing right now with doing Hangouts, it’s Facebook Live, it’s You Tube Live, it’s further iterations of live broadcasting that are going to take place rapidly and they’re scaling. I know people now who are reaching a million people a week with their own broadcasts and you think well, wow, that must be really expensive, they spend about three hundred bucks, less than three hundred dollars to reach one million people and they generate hundreds of leads every single day. So the final thing of which is always true of completing this picture, this video is the most important easiest, fastest way to connect with your audience, to let them know who you are, what you’re about, why they would want to even possibly think about doing business with you, to move them down that line of know, like and trust so that they’re willing at least to consider investigating perhaps what the value is you bring with your business and providing them value. So that’s what generates leads today, the network is now social media and you are the show, so get over yourself, get on media as you can see I have got a face for radio and I don’t care anymore, I’m here, I have value to provide. I have done this kind of work for a long time and I can really help people with generating leads and so I got over myself and I got online and started talking to people about here, here’s the value that we can provide so I encourage you to do the same and get in touch if you want some help on how to do that.

John: So the bottom line in all of this is everybody walks around with a camera in the form of their phone which is also a monitor and that’s the primary way that we digest content these days and so if you want to talk to the people who might be your best prospect the way to do that is to use video. That about summarize what you said?

Mark: That summarizes it, we’ve got some fantastic and horrifying examples of that, um recently, you know Chewbacca Mom, the police shootings, you know, it’s not going to go away, it’s going to expand, it’s going to grow and it’s going to be the only game in town, so given that your blog postings not going to cut it, your Facebook post of some you know, quotes, is nice but is it really going to bring you business? Talking to people, telling them what your values are, what you provide, why they might want to do business with you, that’s what’s going to drive your business forward in the future, if you want to have a business.

John: There’s an impending doom about that statement. So hey if you want some help in figuring out how to use video as a marketing tool in your business to attract leads, give Mark Bossert of Top Local Rankings a call. You can find them at toplocalrankings.com or mark@toplocalrankings.com. Thanks for your time today Mark.

Mark: Thanks John


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