John: Good Morning, this is John Nieuwenburg I’m with W5 Business Coaching and today we’re talking with Mark Bossert of Top Local Lead Generation. Good morning Mark.
Mark: Morning John.
John: How’re you doing today?
Mark: Good, feeling great after my cold shower.
John: Awesome. So my question for you today is what form of lead generation works best?
Mark: This is a really common question that people ask me. I think there’s at least twelve different versions of lead generation that you can engage in, everything from having a very defined referral program to reputation marketing to content creation to any kind of advertising - many, many choices. So for me, the real crux of the matter is what, within all those ways of you’re getting the word out there, what’s going to actually work and for me, the real, puddings in the proof, basically.
John: Yes, the proof is in the pudding.
Mark: So the deal here is that you lead with proof, you lead with, here’s the kind of results that we get for our customers on a consistent basis. So it’s telling those stories, whether it is in your referral documents, whether it’s in your Facebook ads, whether it’s in your reputation marketing where people, after you’ve delivered they are then willing to give you a referral. Those are the methods that are the most effective. So it doesn’t really matter, it can vary based on your industry, your market, your personal preference, your budget, which one of these tools you use. But the real message here is to sell with proof. Because then you don’t have to sell basically, you’ve already proven something. You’re not sitting somebody down and having to close them necessarily on the idea that you’re the right guy to use.
John: So it’s marketing using some form of proof, evidence that what you’re promoting, suggesting, recommending has worked for that prospect in the past?
Mark: Absolutely, so if you have, if you are in a specific area, if you have a specific kind of client, then having proof that the perspective client can relate to is going to be a lot easier for them to go, ok that worry of is this going to work for me is going to be partially taken out, they’re never going to trust you completely until they’ve got the proof, until they’re the next one you’re using for your next marketing campaign. That’s the most effective manner of generating leads that there is, to sell with proof.
John: Well, in todays day and age with the way the internet works, we are growing increasingly skeptical and rightly so, given all the click-bait and etcetera stuff that we see
and sources that generate editorial content that are dubious providence but everyone is looking for is credibility, can you demonstratively prove that you are able to do what you say you can do and that you can do it for me. I think that sums it up, does it?
Mark: That’s it in a nutshell.
John: Awesome, well that’s great. So we’ve been talking with Mark Bossert of Top Local Lead Generation and feel free to visit him on his website at toplocalrankings.com, all of his contact details are there and thanks for spending some time with us today Mark.
Mark: Thanks John