- Who are the people in your market?
- What are they searching for?
- What problems do they want to solve?
- What questions do they need answered?
Use your own experience to create as detailed a picture as possible for the target market of the product or service your selling. Go deeper than demographics when answering this question: who is my target market? The deeper you go the better your marketing will be.
To create effective targeted content, you have to know your target market inside and out. Successful businesses are able to seemingly get inside their customer's mind and discover what they care about.
What do they desire? What is their passion? What are their pains?
What do they think about and what did they search for online?
People respond when your advertising is targeted and relevant to them.
Here’s how this works: Let’s say you own a local auto repair shop, servicing all makes and models of cars and trucks. You create advertising that targets women in your town who have a Toyota or Honda.
However, your male potential customers who own a BMW or a Mercedes are not going to relate to that message. You best create a separate message for both. In testing, it’s been proven best to create posts for both genders and for each car brand, model and year!
It doesn't matter that both target markets can get repairs for their cars at your shop. People want and expect messaging that speaks directly to their needs, or they will likely ignore your message.
People are exposed to 5,000 - 50,000 ad messages per day — masses of information bombarding us day and night. We subconsciously screen out anything that doesn't directly apply to us. It’s a survival mechanism. So that Toyota repair video, valuable post or commercial may not even register on a Ford owner's radar, even though your shop repairs many Fords and everything else.
However - We are testing a method of getting this information that involves much less educated guessing. It's proving to be very effective... stay tuned!