What Are the Problems That Most Small Businesses Face?
John: Hello everyone, I’m John Nieuwenburg, I’m a business coach with W5 Coaching and today I’m talking with Mark Bossert of Top Local Lead Generation. Mark, what would you say is the top problem that most small businesses face?
Mark: Thanks John, so the main thing I guess is the old, as all business coaches know, there is never any small business has never enough time there is never enough money. But I think today, there’s a third thing that I’ve seen and encountered a lot in my business in the last eight years in that, there’s not enough expertise in online marketing and how to make that work. I can’t count the number of times I’ve talked to business owners who’ve said I don’t use Facebook, I don’t know what that is, I have not idea how to make that work and on. So ultimately it boils down to do they have an online website, it’s not really delivering them any value that they can measure typically unless it’s generating phone calls for them because they luckily did something right or they hired a good company who worked for them for a while and produced some results. And so they end up often relying on the things they’ve always used, they’re still in YellowPages, trying to use newspapers, they’re advertising on the radio and TV, and while those last two can be very effective if you’re in the right niche, they’re very expensive and they’re becoming more and more fragmented. So it becomes a loser’s game in a way where there’s a lot of money being spent without any trackability, any accountability, and that is the whole reason for the power of online marketing, is that we can target everything.
John: Yeah, online marketing, one of the great things about it is that it’s very measurable. You can measure the inputs, you can measure the outputs and whether or not your investment of both time and money is producing a return.
Mark: So if people are interested in discovering a little bit more, we’re going to keep it short and sweet, just a quick intro today. I’m going to put a URL to a discovery form that walks you through a bit of a process, asking you what you need to learn, what you’d like to learn more about to dip your feet into the deep, dark pool of online marketing, start targeting your exact people and measuring the results at return on investment that’s unprecedented. Down below you’ll see where the URL is, where you can click and enter into our discovery form. Thanks John
John: Thank you very much Mark, thanks for your time today.