Buyers Use Online Search!

Does Online Search Marketing Work?

I hear this question occasionally… being so deep in data and the results of good campaigns vs. “others” I am well past ever questioning it.

Yes – It Works and is getting better and harder at the same time. Competition does that! The increase in mobile device use is also a major factor that many businesses are increasing ill prepared for.

GroupM just published some research on search detail and value.

Buyers are more likely to click on your search result!

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To quote: “The Web is influencing more than $1 trillion of in-store sales, and search is the number one online channel for driving that revenue,” said Chris Copeland, CEO, GroupM Search. “This new understanding of the retail shopper represents a behavioral shift. The intent shown in search provides brands an opportunity to maximize their online revenues and encourage and cultivate greater in-store sales.”

Eighty-Six Percent of In-Store, Retail Buyers Search on Generic versus Branded Keywords… these findings are consistent with the results of research we have conducted in multiple industries around the important role search plays in a consumer – path-to-purchase.

My favorite: 10 percent of shoppers report using tablets during the retail shopping process. 10% already from tablets. This is a brand spanking new baby still!

For more at Business Wire